The Secret to Unlocking the Top 3 Selling Strategies

Every homeowner wants to find that special secret that will make a definitive difference in their sale experience.  Once you begin the process of interviewing agents, you’ll find you hear much the same advice.  There is good reason for that.  

There are a few general guidelines that work well for almost every property type.  Designed to get you top dollar in the shortest time frame, the industry standards of

• Price at market value right from the start
• Update where possible to the newest decorating trends
• Declutter the home as much as possible, including removing personal photos
• Stage empty rooms to help buyers visualize life in the home

However, not all of these should necessarily be followed in exactly the same way for every circumstance.

For instance, updating to the latest trends that buyers are looking for will usually result in an increased sales price in most cases. Most, but not all.  

Before contracting for renovations or beginning any upgrade projects, it really is best to speak to your REMAX Alliance Sales Associate  to verify the ROI you can expect from any such projects. The Return on Investment may indicate that you should go ahead, but it just may not. 

The current state of the local market where your home is located, the specific neighborhood statistics and the existing general condition of your property must all be taken into careful consideration to determine your best move.  These answers will have a strong affect along with your personal situation and needs on how best to proceed with the preparation for your sale.

 One excellent piece of advice you may not hear from everyone has to do with your state of mind. Once the decision to sell is made, putting emotional distance between how you have felt about the property as your home, and how you treat the property as an item for sale is the secret to unlocking the full potential of selling strategies.  The more emotional distance you achieve the greater advantage you will gain to critically considering the main three areas that generally have the highest positive impact on the sale.

First is the FIRST IMPRESSION

 Before the front door is breached, the front appearance is mentally assessed as positive or negative by every potential buyer.  That first impression made by the curb appeal or lack of it will influence how other people will immediately feel about every other aspect of the property.  They may not realize it but subconsciously they are being affected by that first impression.   

Second is the INTERIOR ATMOSPHERE

 A few critical tasks accomplished now will make sure the rooms say “Welcome, come on in, relax and stay forever!”  Will the majority of buyers feel enticed to easily see themselves living there and being happy?  Whether a luxury home or starter home, creating a cozy atmosphere can have high positive impact especially when the house isn’t occupied during the sale process.

Third are the DAZZLING DETAILS

They don’t have to be extensive and they don’t have to be expensive.  BUT they do have to be impressive enough to generate a very positive expression to the potential buyer.  Everywhere the buyer looks there should be a positive take away that will keep your home “top of mind” as they consider which property they ultimately choose to purchase.

By taking a little time beforehand and spending a few dollars on preparation, along with the strategies your Alliance Associate will initiate on your behalf, the sale of your property will be a pleasant and satisfying experience.